Clean Beauty Edit – Beauty Trends In 2022
Top Clean Beauty Trends That Will Rule 2022
Whether it is skinimalism, nature-based actives or sustainability, these trends will drive us in our beauty choices.
In 2022, the lines between skincare and wellness, and nutrition and wellness will be getting blurred.
Power gummies, multivitamins, and a lot other trends would be seen ruling the beauty space in the coming years. What started from off-the-shelf hand sanitisers with the onset of the pandemic era, went onto in-depth probiotic skincare to antibacterial haircare and a reacceptance of our own, natural self. Below are some of the forecasted beauty trends that emerged in this year and will continue in 2022.
Embracing natural skin and even natural hair has been doing rounds recently since the start of the pandemic era. Being comfortable in your own skin and hair is the ‘It-Trend’ in the beauty space today. The no makeup-makeup look is doing rounds again and is here to stay! According to Pinterest’s 2021 Trends Predictions report, people are forfeiting a complicated makeup routine to embrace slow beauty and let their natural skin texture shine through (think glowy skin and visible freckles).
Blue Light Protection
With almost everything going digital in this age, Blue light is the new problem – skin aggressor that we all need to protect our skin against with augmenting concerns about premature skin aging. We have certainly grown up hearing the cautionary tales of the adverse effects of harsh sun rays, however, the innovations in technology mean that they aren’t the only bad guys on the block. Blue light also known as High Energy Visible (HEV) light is emitted through all sorts of gadgets such as tablets, smartphones, laptops, and other related devices. According to the experts, HEV is capable of penetrating deeper into the skin than UVA and UVB sun rays.
Tech neck, eye strain, and headaches are not just the only byproducts of increased screen time. Blue light also takes a toll on your skin, and especially exposure to this form during the nighttime is believed to wreak havoc on the skin’s natural repair process. To arm you against this newfound skin pollutant, skincare formulated with anti-aggressors are being considered and very much in trend.
Sustainable is the Future! Most beauty products today contain toxic chemicals which can be harmful for your skin as well as the environment. How would you like to lather up your skins with chemicals all day? Same way, the Earth is also gradually covering up in chemicals released out of the beauty industries during its manufacturing. Hence, it is now very crucial for industries, not only beauty, but other segments to have a check upon them. Customers have now started being conscious and mindful of their choices. They are slowly becoming aware of the toxicities the beauty products subjected them to and are now switching on to cleaner beauty brands slowly, but surely. Sustainability is a very wide term when it comes to defining it.
What really is sustainability? Essentially, it is reusing, repurposing, recycling and reducing. Clean Beauty has only started to evolve during the past 3-5 years. Saying that all beauty brands are sustainable would be a fabrication. We are still learning and growing as conscious beings and trying to improve slowly, but surely. Since, the booming, bigger brands are yet to adapt to clean means, the beauty industry becoming sustainable is a little outlying an idea to come into existence. However, after the outbreak of the pandemic, people have grown well-informed about the clean and natural ingredients in their beauty products. And due to increased awareness, the clean beauty market is expected to grow in the coming years.
Today’s beauty consumers reject the “one size fits all” mould that was once the standard of the beauty industry. Customisation according to skin types is what the brands have set their eyes upon next. Custom foundations, custom concealers, customized lip shades, and even custom hair care are in vogue.
Custom beauty today has gone one step further, by converging technology, science, and beauty with e-commerce. These elements combined, allow brands to engineer the perfect products, entirely customized to an individual’s needs, and all from the comfort of their own home.
2022 comes forward with the concept of green beauty, inspired by green chemistry. Just like in 2021, it lays emphasis more on natural, plant-based ingredients. Skincare with probiotic-infused products that add bacteria to the skin and help it maintain its optimal balance. Although they are present in some skincare products presently, they are going to be used exponentially as the research on prebiotics, probiotics and postbiotics advances.
Chlorophyll does much more than just helping plants during photosynthesis. It can do wonders to your skin and body as it has vitamins that are beneficial for all skin types. It can reduce acne, minimize wrinkles, calm irritation, and a lot more!
Long before it was used in skincare products, it was used in Indian Ayurvedic treatments & ailments. Extracted from the leaves and seeds of the Psoralea corylifolia plant, it has antioxidizing and anti-aging properties. This ingredient, widely used in 2021, is bound to be the future replacement of retinol soon!