As we head into 2023, the clean beauty movement is getting clearer and more defined. From being a generic lifestyle choice, it is now becoming a must-do, with new consciousness towards recyclable packaging, cruelty-free products and sustainable formulations.
With sustainable living becoming an integral part of our daily life more than ever, clean beauty should no longer be seen as a trend but a neccessity. Now more than ever – what with the lessons learnt during the pandemic – there is larger acceptance of clean beauty and a healthier lifestyle. With an infinite rise in the public awareness of self care and wellness products, there is an increased consumption of clean beauty products.
This year, we have seen a rise in trends like the use of probiotics in skincare, blue-light protection, emergence of clean beauty brand, skinmalism, and so on. While these trends started a while back, but they will continue to remain in the limelight for the forseeable future. As we prepare to enter the new year 2023, here are some more clean beauty trends to look out for:
Conscious Beauty
“The growth in clean and sustainable products has outpaced total beauty,” said Leila Rochet, chief inspiration officer of Cosmetics Inspiration and Creation, a forecasting consultancy based in Paris. “We see that consumers are more and more looking for better-for-me products, but also better for the environment.” Conscious Beauty is all about making you and the planet look good. It encompasses everything ranging from clean beauty, green beauty, sustainable beauty, natural, organic, non-toxic, toxin-free, vegan and cruelty free under its umbrella. Today’s consumer is well-informed and wants to make substantial efforts towards the greater good. More and more people are getting aware of the damage toxic chemicals can have on their skin plus on the environment and hence the shift in the buying patterns. This current shift in the consumer’s model is being called ‘Conscious Consumerism’, and is consistently on the uptrend.
Refill & Reuse
We are all aware of how the used and discarded plastic bottles and jars of beauty products pose a threat to our environment. Industry sustainability report shows that every year nearly 8 million tonnes of used plastic is dumped in our oceans. It should ring a warning bell for us. It is time to reject superflous packaging like the cellophabe used to wrap bottles or plastic embossed packing or extraneuous additions like cream scoops and plastic toppers. They add to the landfills and are big source of pollution. Recycling them is not easy. This is where refills play a significant part – they allow us to reduce plastic use and we are able to reuse bottles and jar for much longer time. There are many brands globally that have been moving towards this, and as believers in clean beauty movement, we need to support such brands.
Eco-Friendly Packaging
Sustainable brands have been trying to use plastic-free packaging more than ever now that includes elements like paper tapes instead of plastic ones, green honeycomb wrap instead of bubble wrap, shredded paper instead of plastic air pillows, cardboard corrugated boxes, recyclable plastic bottles, etc. A recent study found that 51 % of supply chain professionals expect the circular economy to expand in popularity in the next two years, as a result of the pandemic. Simply put, sustainable packaging will reduce the environmental carbon footprint in its due time.
Clean Beauty is definitely on the rise. There is no denying that our environment is facing consequences, which cannot be undone, but can be altered henceforward. We, as a part of the (clean) beauty industry, are still learning, growing as mindful beings and trying to improve slowly, but surely.
*glamourmagazine.co.uk
