April 22, 2024
Dive into clean beauty's future with emerging Indian brands reshaping the beauty landscape with blend of indigenous wisdom and contemporary science.

The entire nation is draped in the atmosphere of festive fervor. Culturally the most awaited celebration of the year also comes with an opportunity to explore the vast heritage of Indianness, of what it truly means to be Desi. It makes a perfect time to explore and support some remarkable Desi homegrown brands for your beauty and wellness. These homegrown labels have been redefining the beauty industry with their unique and authentic offerings. From skincare to cosmetics, these brands bring a touch of India’s rich heritage to your beauty routine, all while staying away from the convention of using toxic chemicals and employing sustainable practices in their manufacturing and packaging processes. To help you make this exploration much more enjoyable and hassle free, we bring you five Desi homegrown beauty brands, each with its own story and product range that promises to enhance your natural beauty in the most authentic way possible.

Ghar Soaps

Ghar Soaps brings forth some of the most unique combinations – the precision of Modern Science with wisdom of ancient Ayurveda; the active chemicals such as Niacinamide and Salicylic Acid with Turmeric and Kesar. With innovative products like the exclusive Ice Roller” and Eye Patch, they introduce a refreshing twist to skincare, setting themselves apart in the Indian beauty context.

The Bare Bar

With a commitment to both individual and environmental safety, this brand distinguishes itself through the use of ethically sourced ingredients and eco-friendly chemicals. The products feature colors extracted from nature and scents derived from essential oils, resulting in a wholesome and environmentally responsible sensory experience.


Foxtale embraces a two-fold ingredient approach, addressing specific concerns while promoting overall skin health. Their products are meticulously crafted with a foundation in extensive research, showcasing the brand’s unwavering commitment to excellence. The inclusion of vibrant, colorful packaging amplifies the brand’s ability to evoke joy and delight in every heart it touches.

Type Beauty

Type Beauty offers a transformative experience through the seamless fusion of makeup and skincare. The cruelty-free, expertly crafted products are meticulously designed to enhance natural beauty while prioritizing the well-being of the skin. With a commitment to quality, these makeup items nurture and rejuvenate the skin, creating a space where skin health and allure coexist harmoniously. Each day brings the expectation of radiant, effortless, and natural beauty.

Gush Beauty

Gush products are meticulously crafted with a dedicated focus on cruelty-free, vegan, and clean ingredients. Their distinctive commitment lies in the exclusion of over 30 harmful elements like sulfates, parabens, phthalates, mineral oils, formaldehyde, and fragrances. The makeup showcases ingredients such as Avocado oil, Super Berries, Shea Butter, Pearl Pigments etc. They are equally resolute in avoiding animal byproducts, allergens, irritants, hormone disruptors, carcinogens, and toxic preservatives and chemicals, prioritizing the safety and well-being of consumers.

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